Data driven delivery

Data driven delivery

Rachael Shah, Project Manager at Reason Digital

In digital – data is becoming very powerful, developers have test driven development, but how much is the PM profession really harnessing the power of data for project delivery?

How many of us can say we truly know the impact of our work? And have evidence to use with the client and in case studies?

Having recently been client side Rachael has been involved in reviewing and setting KPIs to determine project success and from previous agency side experience has seen a lack of basic measurement, while certain specialists report on a range of value based metrics.

The amount of data available to us is always increasing, so what metrics should we be looking at as determinants of success? And how do we measure this? This talk has been shaped by generous survey responses via this amazing delivery community.

About Rachael

Rachael is a Digital Project Manager at Amaze. She’s an avid conference fan, having been to every Deliver Conference since 2014 and she’s also a previous speaker. Active in the PM community as a blogger at, as well as guest features at the Outside of work she’s a crazy cat lady, who also likes to makes healthy energy balls!